The Meaning of Gluten-Free

It’s in our processed flours, breads, pastas, cakes, and wheat-based foods…lurking within the average American diet virtually undetected for centuries: gluten. This little ingredient has caused quite a stir in the past few years, however, even earning itself a special seat among FDA food guidelines — so what is gluten, exactly? And why is it suddenly so…

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The Whole Foods Labeling Debate

Sloughing through the grocery aisle is difficult enough these days, with labels like “non-GMO”, “organic”, and “USDA approved” stamped- oftentimes recklessly, as with the case of the misleading “all-natural” sticker -above rows of both produce and dry foods alike. While a superior diet inarguably consists of 100% organic food, Whole Foods Market’s recent announcement of their entirely new…

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Fine Dining for You (and Your Valentine)

Be you single, newly coupled, or in a relationship, Austin’s decadent and delicious healthy dining does not discriminate! We at the Purple Fig understand how overwhelming this city’s restaurant variety can be, so we’ve compiled a comprehensive list of organic, vegan, locally sourced, gluten-free, and overall health-conscious brick and mortars guaranteed to leave an impression on you…

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Beyond the Food Pyramid

Ever wonder how the food pyramid was built? Brick by brick since the 1800s, forces at play have sculpted and revised those five food groups…but despite the pyramid’s facelifts, the result remains nutritionally questionable. Read on and educate yourself!

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New Year, Better Fitness

Although difficult to admit, you probably were tempted by a few too many of those delicious holiday treats this winter. Who could blame you? But now that we’ve turned the corner into a new year- and the Season of Sweets has officially reached its end -what better way is there to usher in 2016 than with…

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Netflix Picks: Docs to Watch This Winter

Finally the bitterly cold winter weather has us in its icy grip, and families- especially Texans -turn inward for some much-needed hibernation under the couch blankets. If you find yourself nestled in front of the television for several hours with no clue what to watch, the Purple Fig encourages you to switch on Netflix and enjoy your holiday break…

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Have a White (and Green!) Christmas

Christmas is finally here! With the flurry of the season’s hustle and bustle rushing by, we at the Purple Fig want to wish you the happiest of holidays with a simple, easy, and organic recipe for Christmas’s most heralded tradition: homemade candy canes!

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Give Thanks to Mother Earth!

The week of Thanksgiving is finally upon us! Before you let the turkey legs and stuffing crumbs and mashed potatoes fly across the table, give the gift of ultimate thanks to our beautiful planet by chowing down on sustainably grown, organic, and local ingredients!

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Chew On This: Natural Toothcare

Between Halloween sweets, decadent Thanksgiving meals, and savory Christmas treats, this is the time of year when our mouths are literally bombarded with delicious, cavity-inducing foods! Tis the season of sugars and starches…so while you’re scarfing down those cold weather snacks, keep the well-being of your teeth in mind with these natural, non-toxic toothcare tips.

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Pumpkin Seed Delight

As pumpkin sales skyrocket this week, consider the delicious insides of the orange squash as well as the outer shell. Why spend your hard earned money on a pumpkin to carve…but discard those delicious and nutritious seeds? Munch on this recipe after carving your jack-o-lantern, as a well-suited appetizer to your sweet Halloween treats! Why Pumpkin Seeds…

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