Your Guide to Local Health-Based Grocers

By The Purple Fig | April 8, 2016

We all get stuck in grocery ruts from time to time — driving to the same ol’ national store chain, complacently tossing questionable food products in the cart, tediously pushing past the brightly colored displays of bagged sugar and pre-processed meals. While shopping familiar may be comfortable, why not do your body a favor and zest up…

Read More

The Whole Foods Labeling Debate

By The Purple Fig | February 26, 2016

Sloughing through the grocery aisle is difficult enough these days, with labels like “non-GMO”, “organic”, and “USDA approved” stamped- oftentimes recklessly, as with the case of the misleading “all-natural” sticker -above rows of both produce and dry foods alike. While a superior diet inarguably consists of 100% organic food, Whole Foods Market’s recent announcement of their entirely new…

Read More